As today’s design challenges grow in scope and complexity, Wil Arndt—a creative director with over 23 years of design experience—believes that great design is now more important than ever. What’s changed is that the most creative ideas today can no longer solely spring from the mind of a lone “rock star” designer. Rather, the best solutions arise through the interplay between aligned, well-informed, intentional actors immersed within a particular complex system. This applies to everything from advertising campaigns to intranets.
After earning his degree in Communication Design from Emily Carr University in 1999, Wil founded interactive design firm Mod7 Communications, where he garnered over 150 awards and industry accolades including recognition by SXSW, Applied Arts, HOW Magazine, The Webby Awards, and The Art Directors Club. His motion and storytelling work has been shown at the Venice Biennale (La Biennale di Venezia) as well as the Banff World Media Festival. 13 years after founding, Mod7 was acquired by OpenRoad Communications, where Wil now leads the creative services and marketing teams, as well as contributes to the user experience design of their intranet product, ThoughtFarmer.
Over the years, Wil has kept a fresh connection to the newest generations of designers by returning to his alma mater to teach design at Emily Carr University as well as mentor students at the Vancouver Film School.
How can you craft a compelling identity for your intranet, one that supports your organization’s primary brand while also creating an engaging digital space for your internal audience? The risks are plenty: stray too far from your primary brand and you risk problems with your organization’s brand guardians (a.k.a., “the brand police”). Follow your external […]
Do you know the difference between readability and legibility? Or why some pages just “feel” so easy to read while others take extra effort to get through? Design has these answers and more! Join Wil as he taps into the psychology of screen-based communication design, helping us understand why humans “see” things they way they […]