Some of the speakers from IntraTeam Event Copenhagen 2018 have answered questions regarding the intranet/digital workplace in the future. Below you can read what the speakers think about the question “What are your thoughts on mobile/apps?”.
Adrian Gagala – dormakaba: The Mobile & App-Experience is and will be an essential part of consuming company information on-the-go. Currently you can´t miss to provide a mobile solution for the workforce.
Alexander Kluge – Kluge Consulting: Mobile is key to success for the modern dig-ital workplace, enterprise social network or social intranet. People will no longer go to the physical workplace, they simply will do their work. Where and when they want to or work requires to be done.
Alistair Pugin – Britehouse: We live in the Tinder generation. If you do not like an app, you “swipe right”. Users want instant gratification, low footprint, always on access to information. The mobile ecosystem drives this paradigm shift in how we work with information.
Alvaro Felipe Moerzinger – Euroclear: IMobile and apps are an integrated part of employees lives today. Organisations need to continue investing in this new technology. Especially if the cases of retaining & recruiting staff.
Dennis Agusi – Philips: Mobile is something interesting for a specific group and – of course – it depends on the industry where you are operating in. If you have a lot of people working outside of an office it is more relevant. I do believe that mobile becomes more and more relevant. We have e.g. built a specific app for intranet news only. So not the whole intranet but just for news.
Geert Nijs – KBC Group: I strongly belief in mobile but the apps should become even more intuitive… not a copy of the original workstation version, but with a completely different user experience.
Maish R. Nichani – PebbleRoad: Mobility offers the right to do the job at your own place and pace. This requirement will only increase over the years. So, mobile-first is the right mindset to approach the digital workplace.
Jon May – University of Westminster: Mobile works great for a younger audience, but you can’t just take a web interface and make it smaller.
Katharina Krentz – Bosch Group: Work anywhere efficiently with the device which supports you best – therefor mobile / apps are a key success factor to making this happen.
Marc Wright – simply-communicate: Huge opportunity to get to the great unwired.
Martin Stubbs-Partridge – Scottish Natural Heritage: Intranet apps must fulfill a specific purpose. For example, enable users to undertake daily/routine tasks irrespective of whether they have a corporate device. Tasks such as: Check calendar/diary, Undertake work & flexi-time recording, Manage project tasks, Log health & safety issues and instances of remote working, Check latest corporate news articles and Collaborate via SM channels such as Slack which are integrated with other back office systems (receive notifications etc.)
Scott Fulton – Large Public Sector Organisation: They are suitable if the user needs are sticky – not single use cases. Also of course if the appropriate devices are available and fit with users and their context.
Stefan Bitzer – Volkswagen Group: Necessary – However: especially in complex environments it is not easy to reduce the complexity so it fits for mobile devices.
Tracy van der Schyff – The Guid Stuff: In your pocket. We always have our phones with us – I love this. Anyone, anywhere, any device, anytime.
Michael Taylor – Deutsche Bank: Less useful in my industry, for IC, as the bulk of engaged users are in front of PCs. Not many people are simultaneously out of the office while working digitally.
Wil Arndt – OpenRoad Communications: When it comes to a software tool’s success, offering users more choice almost always wins. Winning applications (Twitter, Slack, Trello) offer their users the choice of mobile app or web experience. Both delivery platforms have their pros and cons, but often it comes down to user and organizational preference. Responsive or mobile app? Winners in intranet delivery will offer both and do both well.
Andrew Pope – Innosis: They are just another way to interact with the business and our colleagues. It’s how we navigate the world now in our private lives. It’s being able to disconnect from them that is the challenge. Workplace need to be more explicit in making their staff step away from the mobile when at home.
Chris Tubb – Chris Tubb Consulting Services: Niche for everything outside of mail and calendar for the desk-bound. People see their mobile device as a part of their home life, not as part of their work life and when on-the-go would prefer to be entertained and relaxed than productive.
Sam Marshall – ClearBox: It should be a given now that any intranet has a strategy for mobile. However, ‘mobile first’ is taking the consumer data too far: most knowledge work still uses bigger devices. I see great potential for apps that ingrate updates and activity feeds across employee services, such as Blink.
Steve Bynghall – Two Hives: I think we’re really moving ahead with mobile now. It’s absolutely worth the investment to bring frontline workers and those who don’t have access to desktops into the digital workplace.
Steffen Henke – Vodafone Germany: It’s all going to be mobile – mobile is the future, no doubt.
Steve Woodward – AstraZeneca: Good if done right, essential to have user research and make the users the focal point.
Eskil Høyen Solvang– Statoil: Mobile apps will be an inherent part of the digital workplace. Cloud solutions (SaaS) often comes with apps, which is often preferred by busy users on the go.
Frederik Zebitz – VELUX More, more and more as I believe we will only see an increase in people working remotely as well as people joining as freelancers.