Scottish Government won the StepTwo Intranet and Digital Workplace Gold award 2017.
I’ll talk about how we transformed the Scottish Government’s outdated, bursting at the seams intranet into a slick, user focused digital workplace – and why we are the proud winners of a Step Two Gold Award. I’ll tell you how focusing on user needs has helped us save public money, and how we’re putting behaviour change at the heart of our approach to adoption.
– How to encourage adoption through a behaviour change strategy based on social marketing principles?
– Creating user-driven, findable content
– Working out loud – taking our users with us every step of the way