Repurposing content for multiple platforms (internal and external)

Main Room

It has been years since the acronym POSSE was introduced. POSSE stands for “Publish (on your) Own Site, Syndicate Elsewhere.” The concept has evolved with the introduction of mobile apps and visually-oriented social networks. In this session, Shel Holtz will explore the various ways you can ensure content reaches people on the channels they’re using and that the content is configured properly for each platform.

Key takeaways

  • • Why internal communicators should adopt a content marketing mentality
  • • How to know the requirements for the platforms you want to use
  • • Take advantage of the blurring line between internal and external communication
  • • How to bring eyeballs to your repurposed content in order to raise awareness


This session will NOT be recorded and made available for the participants.

Enterprise Social Network Internal Communications Intranet and Digital Workplace Mobile and Apps Search and Findability