Short questions to discuss:

1. What makes a well-designed intranet that reflects your corporate brand?
   Discuss best practices to align intranet design with our overall brand identity: visual elements, tone, and values of your external branding.

1. Is it worth investing so much in your intranet design?

1. 1. Discuss how improved design can enhance user experience and engagement: intuitive navigation, appealing aesthetics, and user-friendly interfaces can make the intranet more accessible and engaging for employees.
   2. What tangible benefits can we expect from investing in high-quality branding and design for our intranet?

1. How do I know it’s worth it?

1. 1. (Discuss how to assess your effectiveness in communicating your company’s mission and values through your intranet’s branding: does the messaging, visuals, and overall feel of the intranet convey the core principles of your organization, helping to unify employees under a shared vision?
   2. Metrics and feedback mechanisms to track how changes in design and branding influence employee usage patterns, satisfaction levels, and overall productivity.

1. What should I consider when designing my intranet for a mobile-first audience?

1. 1. Do mobile users have the same needs (example: frontline workers with customer-facing activities vs frontline workers in a production line)?

The round table will not be recorded.