This talk gives a non-technical introduction to the basics of search engines and why matching user queries to content is harder than it looks. We’ll show how to build a basic search engine using nothing but a pencil and paper!
• Understand the stages of building a search engine – analysis, indexing, querying
• Learn why search results are often not as good as they could be
• Learn why your engine needs to understand the language your users type
• Understand the basics of relevance ranking – the order of search results