Natasja Lenferink,<br> Alliander (NL) <br/>

Natasja Lenferink,
Alliander (NL)

Manager online channels

Educated as a historian, grown up as a marketing and communication professional with a focus on internal and change communication. I have been working in the field of marketing & communication for over 20 years, of which the last 8 years as an intranet manager and digital workplace specialist. User & digital employee experience is my motivation. I (try to) understand the user, speak the language of IT and, as a bridge builder, am able to connect both.

Adoption is love!

Is there a one-size-fits-all approach to a great adoption? Uh, no. Above all, it is hard work and making smart choices. What does intranet adoption at Alliander looks like? How did we manage to get 70% of frontline workers to visit the intranet at least every day and 98% at least every week? In this […]

Adoption and Change Management Internal Communications Intranet and Digital Workplace
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