Director, Internal Communications
Shel Holtz is director of Internal Communications for Webcor, a commercial builder headquartered in San Francisco, California. Before joining Webcor, Shel spent 21 years as an independent consultant, helping organizations communicate more effectively, with a focus on online and digital technology. A regular speaker internationally, Shel has authored six communication-focused books, including “Tactical Transparency,” “Corporate Conversations,” “Blogging for Business,” and “Public Relations on the Net.” Shel is a prolific blogger and a pioneer podcaster, launching For Immediate Release — the first communication-themed podcast — in January 2005. Shel is a senior fellow of the Conference Board Marketing and Communication Center and a platinum fellow of The Mayo Clinic Social Media Network. He is also a Fellow of the International Association of Business Communicators (IABC) and holds the Strategic Communication Management Professional (SCMP) certification.
It has been years since the acronym POSSE was introduced. POSSE stands for “Publish (on your) Own Site, Syndicate Elsewhere.” The concept has evolved with the introduction of mobile apps and visually-oriented social networks. In this session, Shel Holtz will explore the various ways you can ensure content reaches people on the channels they’re using […]