Tom McIlroy, <br>Sage (UK) <br/>

Tom McIlroy,
Sage (UK)

Colleague Communications Executive

Since 2016, Tom’s career in internal communications has touched on every element of colleague engagement. Whether producing corporate videos and podcasts, developing strategic comms plans that engage a global audience, and building deep data and insights modelling, his work has been aimed towards one main focus – helping businesses and leaders to tell the company’s story effectively.

Today, he works for Sage, the UK’s largest publicly listed tech company, where he continues to help leaders tell Sage’s story to its 10,000 global employees.

Uncovering hidden value: Addressing blind spots in internal communications data

Main Room

This session explores the hidden blind spots in internal communications data and why not all metrics are equally meaningful when assessing impact. We’ll discuss how over-reliance on surface-level data can obscure valuable insights, and how teams can refocus on accurate, actionable metrics to drive success. Using real-life examples from Sage, including podcast analytics and SharePoint […]

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Q&A and break

Q&A Room

Time for Q&A with the speaker, or you can take a break.

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